2022 Digital & eCommerce Trends Briefing
Presented by Teresa Sperti and Brooke Croft, Arktic Fox recently hosted a free, online briefing where we shared the top 8 predicted...
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articles & resources
the latest trends and insights on digital transformation, eCommerce, marketing transformation, data + more
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- Nov 15, 2021
- 6 min
A Q&A guide to the impending privacy changes from marketing and business leaders
If it wasn’t enough for organisations to have to contend with the death of the 3rd party cookie, brands are now having to turn their...
- Oct 20, 2021
- 3 min
The key skills leaders need to drive digital adoption
Organisations large and small have been touting the importance of digital transformation and adoption – and attempting to drive change...
- Oct 12, 2021
- 4 min
Direct to consumer retailing is in vogue but is it a viable strategy for your business?
Direct to consumer (DTC) retailing is having its moment in the spotlight. Whilst the trend had been gaining momentum over the past few...
- Sep 22, 2021
- 5 min
Customer obsession and moving beyond the hype
In a world where competition is rife and growth is hard to come by, many brands have sought to embrace more customer centric approaches,...
- Jul 28, 2021
- 2 min
Data Culture Matters: Episode Four
At Arktic Fox we are passionate about lifting knowledge within the industry – which is why we have launched a new video series called...
- Jul 7, 2021
- 2 min
Data Culture Matters: Episode Three
At Arktic Fox we are passionate about lifting knowledge within the industry – which is why we have launched a new video series called...
- Jun 25, 2021
- 2 min
Data Culture Matters: Episode Two
At Arktic Fox we are passionate about lifting knowledge within the industry – which is why we have launched a new video series called...
- Jun 22, 2021
- 2 min
Data Culture Matters – Episode One
At Arktic Fox we are passionate about lifting knowledge within the industry – which is why we have launched a new video series called...
- Jun 4, 2021
- 5 min
How to build a 1st party data strategy to future proof your marketing strategy
In a world of the cookie crumbling, marketers are scrambling to build their 1st party data assets in order to ride the systemic shift...
- May 12, 2021
- 4 min
Low data literacy is plaguing marketing teams’ performance
Low data literacy isn’t a gap – it’s a gaping hole in our industry With all of the talk and hype in the industry around marketing...
- Apr 30, 2021
- 3 min
Marketing State of Play 2021: An Australian Study
Whilst there are many global reports that provide insight into the changing face of marketing teams, there are very few that look deeply...
- Apr 14, 2021
- 3 min
The rise of data conscious consumers & why privacy management needs to be a core part of CX strategy
It’s been 5 years since GDPR was passed in the European parliament and since then a ripple effect has occurred across the globe with many...
- Jan 31, 2021
- 4 min
A marketers guide to Apple’s privacy update (IDFA changes)
As the privacy freight train gains momentum, publishers and marketers are grappling with a series of significant industry changes. ...
- Jan 11, 2021
- 6 min
How to bridge the digital & data skills gap within marketing teams
Whilst COVID-19 has been the catalyst many businesses needed to focus their attention on digital, it has also exposed the already...
- Dec 17, 2020
- 7 min
The modern marketers’ guide to CDP’s (Customer Data Platforms)
"Not another acronym!” we hear you say. Well yes, marketers, but stay with us because CDP is one acronym many in the industry are...
- Nov 23, 2020
- 4 min
Part 2: Data first! Building a data driven marketing department
In part two of our series on building a data driven marketing department, we take a closer look at how to effectively embed a data driven...
- Nov 11, 2020
- 4 min
Part 1: Data first! Building a data driven marketing department
The digital age has ushered in a wave of change and challenged marketing departments to rapidly evolve to ensure brands remain relevant...
- Oct 28, 2020
- 6 min
A marketer’s guide to a world without 3rd party cookies
When Google announced its plans to phase out third party cookie in January it was set to be the BIG news that rocked the industry in...
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