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Data Culture Matters – Episode One
At Arktic Fox we are passionate about lifting knowledge within the industry – which is why we have launched a new video series called...

Teresa Sperti
Jun 22, 20212 min read


Building a killer business case to secure marketing investment
As the mandate of the marketing team widens to focus on leading the growth agenda, marketers are increasingly finding themselves driving...

Teresa Sperti
Jun 11, 20214 min read


Low data literacy is plaguing marketing teams’ performance
Low data literacy isn’t a gap – it’s a gaping hole in our industry With all of the talk and hype in the industry around marketing...

Teresa Sperti
May 12, 20214 min read


Tackling marketing transformation
Part two of our marketing transformation series Transformation environments are chaotic – particularly those in the early stages. You can...

Teresa Sperti
Mar 31, 20215 min read


Part 1: Data first! Building a data driven marketing department
The digital age has ushered in a wave of change and challenged marketing departments to rapidly evolve to ensure brands remain relevant...

Teresa Sperti
Nov 11, 20204 min read


Improving chances of success when in-housing
Whilst brands are increasingly in-housing services, research shows that for many in-housing is not living up to marketers’ expectations....

Teresa Sperti
Nov 5, 20204 min read
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