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Digital professionals in the office

Now in its second year, the 2022 Marketing State of Play Report is an Australian study that has been produced to help Australian marketing and digital leaders navigate the rapidly changing landscape. After a very positive response from the market in year one, we are excited to be able to share the findings of our latest study once again.  


The 2022 Marketing State of Play study interviewed 220 marketing, digital and experience leaders across Australia, and provides detailed insight into what is occurring within marketing departments across our country. 

The report covers:

  • The priorities and challenges facing marketing and digital teams

  • Digital transformation and what is hindering progress

  • The growing skills gap

  • How teams are driving efficiency and performance

  • A deep dive into data and privacy

  • How marketing structures and capabilities are shaping up

  • MarTech and the issues that continue to burden teams

  • A snapshot of the recruitment and talent market

When you download your copy of the report, you will also receive a recording of our 2022 Marketing State of Play webinar that discussed some of the report's key findings, along with a copy of the 2021 report.

See the 2023 Digital & Marketing in Focus Report >> 

an australian study

2022 marketing state of play

download the report

Head to your inbox for your copy of the report. Happy reading!

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