marketing state of play study

an australian study

In conjunction with our partners, MichaelPage, we have pleased to release the Marketing State of Play study for the Australian market.   

The research, which has been compiled from a survey completed by over 230 Australian leaders, provides detailed insight into what is occurring within marketing departments across the country.  

In a time of substantial change, the report helps marketers to assess performance against peers and determine how to more effectively navigate the challenges ahead to deliver on core business objectives.   

The report explores; 

  • The core challenges marketers are grappling with in the current climate 

  • The prominent skills and capability gaps present within marketing teams  

  • How marketing teams are driving performance and efficiency 

  • The trend of in-housing in the local context  

  • The size and scale of budget cuts from COVID, and budgeting approaches 

  • MarTech challenges and investment levels and much more

To get your hands on a copy – complete the form. 

Happy reading.  

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