marketing state of play study
an australian study
In conjunction with our partners, MichaelPage, we have pleased to release the Marketing State of Play study for the Australian market.
The research, which has been compiled from a survey completed by over 230 Australian leaders, provides detailed insight into what is occurring within marketing departments across the country.
In a time of substantial change, the report helps marketers to assess performance against peers and determine how to more effectively navigate the challenges ahead to deliver on core business objectives.
The report explores;
The core challenges marketers are grappling with in the current climate
The prominent skills and capability gaps present within marketing teams
How marketing teams are driving performance and efficiency
The trend of in-housing in the local context
The size and scale of budget cuts from COVID, and budgeting approaches
MarTech challenges and investment levels and much more
To get your hands on a copy – complete the form.