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Your brand. Your digital shelf strategy.
Be part of Australia’s first forum built for brand-side leaders ready to lead change and win on the digital shelf.
Thank you to our event partners Bazaarvoice, Bynder, Salsify and Uber Advertising for making this event possible.
Agenda
WELCOME
8.30AM - 8.40AM
OPENING REMARKS
8.40AM - 9.00AM
2026 & BEYOND: THE KEY SHIFTS RESHAPING THE MARKET
Digital and eCommerce continue to evolve at pace, and 2026 is proving to be a pivotal year for brands. Drawing on our latest research, this opening session unpacks the key shifts re-shaping the market, from AI adoption to emerging channels and talent, and the commercial imperatives for brands navigating this changing landscape.
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Teresa Sperti
Founder & Director,
Arktic Fox
Maya Wettenall
Associate Director – Digital, Marketing & Communications,
Six Degrees Executive
KEYNOTE
9.00AM - 9.25AM
FROM SHELF TO SHORTLIST: WINNING IN THE AI COMMERCE ERA
Shopping is moving from the shelf to the shortlist. As AI assistants take over product discovery, the sale is decided before the buy button, in the consideration set the machine builds first. This session covers what's real about the AI commerce era, how to win the shortlist economy through machine-readable product data, and what happens next as paid media becomes the new shelf talker inside the chat.
Roger Dunn
Chief Commercial Director,
Thrad
FIRESIDE CHAT
9.25AM - 9.45AM
WHEN AI STARTS SHOPPING: A RETAIL PERSPECTIVE
Agentic commerce will fundamentally reshape retail, shifting more of the shopping journey from the consumer to the machine. As retailers rethink the experiences they've spent years building, brands face new questions about how products are discovered, selected and purchased. Drawing on her experience leading digital product teams at Woolworths Group and Kmart & Target, Octavia shares a retailer's perspective on where AI is already creating value, where retailers are investing next, and what brands need to understand to remain relevant in an AI-led commerce landscape.
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Octavia Maddox
ex Chief Product Officer (Digital) - Kmart & Target
FIRESIDE CHAT
9.45AM - 10.10AM
PARTNERSHIP & CATEGORY MANAGEMENT: REWRITING THE PLAYBOOK TO WIN IN DIGITAL COMMERCE
As digital commerce and omni-channel retail reshape the market, the old rules of retail partnership no longer apply. In this session Gavin will share his perspective on partnering with retailers and platforms like Amazon, drawing on almost a decade working across the US, UK and Ireland before returning to lead the local business. Hear his take on how the relationship between retailers and suppliers is shifting across category and business management, and what brands need to do differently to build strong, future-fit retail partnerships.
Gavin Vandeligt
General Manager,
Twinings
KEYNOTE &
FIRESIDE CHAT
10.10AM - 10.40AM
CONVENIENCE WINS: THE QUICK COMMERCE OPPORTUNITY FOR BRANDS
As shoppers increasingly expect products delivered in minutes, the commerce playbook is being rewritten. This session explores the rise of rapid delivery, the changing expectations of Gen Z and Millennial shoppers, and how brands are using quick commerce to drive incremental sales, acquire new customers and create moments of trial. Hear from a leading CPG brand who is partnering with Uber Eats to unlock growth in the convenience economy.
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Matt McGinley
Head of CPG and Retail
Uber Advertising, ANZ
Ben Oliver
Media & ICP Lead ANZ -, Pet Nutrition, Mars
BREAK
10.40AM - 11.05AM
PANEL
11.05AM - 11.40AM
CRACKING THE CONTENT & DISCOVERY CODE FOR THE AI ERA
As AI reshapes how products are found and evaluated, content and discovery can no longer be treated as separate problems. This session unpacks what best-in-class product content looks like in the next era, from getting the right foundations in place with DAM and PIM, to the growing role of user-generated content and reviews in building shopper trust. Hear what it takes to feed AI-driven and agentic experiences, and stay visible as discovery moves beyond the traditional search bar.
Gill Smythe
Managing Director,
Salsify ANZ
Kate Musgrove
Managing Director, APAC
Bazaarvoice
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Kévin Penhouet
Strategic Account Executive, Bynder
FIRESIDE CHAT
11.40AM - 12.05PM
POWERING UP: INSIDE RYOBI'S JOURNEY TO BUILDING DIGITAL SHELF MATURITY
Digital shelf management has become a key focus for Ryobi over the past 12 months, and it's about far more than content alone. This session unpacks what sparked that focus, the key levers driving success, and how Ryobi got a true handle on their performance to uncover where the real opportunities existed. Hear how digital shelf became an all-of-organisation priority rather than a single-team focus, along with practical takeaways for brands looking to build their own digital shelf maturity.
Vera Skocic
Head of Customer Strategy - Techtronic Industries (Ryobi)
PANEL
12.05PM - 12.40PM
THE BRAND'S GUIDE TO RETAIL MEDIA MEASUREMENT
Retailer measurement frameworks offer a valuable starting point, but on their own they don't provide the full picture brands need. This session explores how to build a more robust and holistic view of performance by leveraging a wider range of data sources, moving beyond campaign sales data to shopper-level metrics and longer-term behavioural shifts. Hear practical approaches to running lift tests, and what it takes to build a measurement model that truly bridges the gap.
Ana Laskova
Marketing Portfolio Director - Bitesize, Mars Snacking
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Tenielle Wibskov
Senior Lead, Media Partnerships, Circana
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Joe Shaw
Head of eCommerce
L'Oreal
THANK YOU & CLOSE
12.40PM - 12.45PM
Speakers
Roger Dunn is Chief Commercial Officer at Thrad, the advertising infrastructure for AI, leading global commercial strategy and growth. With more than 20 years' experience across retail, commerce and retail media, he has held senior roles at Diageo, CitrusAd, Criteo and GroupM Commerce. A recognised AI commerce thought leader, Roger writes the AI Commerce Brief newsletter and is a LinkedIn Top Voice.
Roger Dunn
Chief Commercial Director,
Thrad
A seasoned marketing leader with a proven track record of building brands, driving innovation and delivering commercial growth across some of Australia’s most recognised brands including Mars, Swisse and the AFL. Ana is the Marketing Portfolio Director at Mars Snacking where she shapes the strategy and growth agenda for M&M’s®, Maltesers® and PODS®.
Ana Laskova
Marketing Portfolio Director - Bitesize, Mars Snacking
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Matt McGinley is a retail media and digital advertising leader with over a decade of experience. As Head of CPG and Retail at Uber Advertising, Matt leads a team driving client partnerships for some of Australia and NZ’s largest CPG & Retail brands. He works closely with advertisers and agencies to help them tap into Uber’s unique retail media ecosystem, connecting with high-intent audiences through brand and performance-led solutions across Uber Eats and Rides.
Matt McGinley
Head of CPG and Retail – Uber Advertising, ANZ
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Tenielle is Senior Lead, Media Partnerships at Circana, helping retailers and brands unlock growth through retail media audiences and measurement. With more than 20 years' experience across customer insights, digital marketing and retail media in Australia and the UK, she leads Circana’s measurement programs with media partners, helping advertisers better understand media effectiveness and incremental business impact through data-driven decision-making.
Tenielle Wibskov
Senior Lead, Media Partnerships, Circana
As Managing Director, Asia Pacific, Kate Musgrove has led the business and APAC regional strategy since 2015. With a passion for helping brands and retailers adopt innovative technologies, she has been instrumental in solidifying Bazaarvoice's leadership in user-generated content in the region.
Kate Musgrove
Managing Director, APAC
Bazaarvoice
Gill is a seasoned professional in strategy and operations, and has spent many years supporting Australian retailers and manufacturers to create exceptional product experiences and successfully execute their omnichannel strategies. As a leader in the space, Salsify helps thousands of brand manufacturers, distributors and retailers across the globe to deliver the best possible product experiences across every selling destination.
Gill Smythe
Managing Director,
Salsify ANZ
A senior executive with over 20 years’ experience leading global and domestic brands through significant customer and digital transformation, Vera has spearheaded customer, data and digital strategy at Australia Post and The Good Guys, co-founded digital start-up That Sugar Movement and consulted as a Fractional CMO to C-suite on how to build top and bottom line growth, unlock value and build lasting capability.
Vera Skocic
Head of Customer Strategy - Techtronic Industries (Ryobi)
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Joe Shaw is the Head of eCommerce at L'Oréal Consumer Products Division. With extensive experience across the Beauty and FMCG sectors, Joe specialises in driving growth through strategic partnerships with key grocery, pharmacy and online pure player retailers. He is a passionate advocate for leveraging retail media to create seamless, impactful consumer experiences.
Joe Shaw
Head of eCommerce
L'Oreal
Gavin Vandeligt is General Manager of Twinings Australia and an experienced FMCG leader with a global career spanning Australia, Europe, North America and the UK. Having led strategy, marketing, sales and general management roles, he has partnered with major retailers including Walmart, Amazon and Tesco. Gavin is passionate about driving growth, leading transformation, and building high-performing, purpose-led teams.
Gavin Vandeligt
General Manager
Twinings Australia & NZ
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Kévin has helped some of the world's leading retailers and brands rethink how content powers digital growth. He has deep expertise in how global organisations build modern content operation. He partners with brands to streamline content supply chains, strengthen brand governance, and accelerate digital commerce through scalable Digital Asset Management and omnichannel content strategies.
Kévin Penhouet
Strategic Account Executive, Bynder
Maya joined Six Degrees Executive in 2012 and leads Digital, Marketing & Communications recruitment across Consumer & FMCG and Retail organisations. She partners with mid-level professionals through to executive leaders both nationally and internationally. With over 16 years’ recruitment experience, Maya works across brand, innovation, category, shopper marketing, eCommerce and digital leadership functions.
Maya Wettenall
Associate Director – Digital, Marketing & Communications, Six Degrees
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A customer and digital leader with over 25 years' experience working for leading brands including Coles, Officeworks and World Vision, Teresa and her team partner with brands across CPG, FMCG, and retail to solve problems in and around digital shelf, data, retail media and more, with some of their past and present clients including Bega, Taubmans & Simplot. She also hosts the Unpacking the Digital Shelf - APAC Edition podcast.
Teresa Sperti
Founder & Director,
Arktic Fox
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Octavia is Co-Founder of GiftyWow, an AI-powered gift recommendation platform, and ex Chief Product Officer for Kmart and Target Group. Previously leading enterprise digital product teams at Woolworths Group, she brings deep expertise in AI-native strategy, automation, omnichannel product development and enterprise transformation. Her technical and commercial experience provides a practical perspective on the future of AI-powered commerce.
Octavia Maddox
ex Chief Product Officer (Digital) - Kmart & Target
A media and integrated communications leader with 15+ years' experience driving growth for some of Australia’s most iconic brands, Ben currently leads Media & ICP for Mars Pet Nutrition ANZ. He specialises in media strategy, marketing science, in-house agency transformation, and data-driven innovation. Recognised by B&T, The Trade Desk, and the IAB, Ben is known for building high-performing teams and delivering measurable commercial impact.
Ben Oliver
Media & ICP Lead ANZ - Pet Nutrition, Mars
Request an invite
Want to be a part of the Digital Shelf Future Forum?
Request your spot here.
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Brought to you by
Arktic Fox is a digital and eCommerce strategy and training firm helping leaders navigate the evolving marketing and digital landscape.
Specialising in digital transformation, eCommerce, marTech, and customer data, we partner with top Australian brands across retail, FMCG, B2B, and services to drive material business shifts and sustainable change to deliver growth outcomes. Our independent, hands-on approach ensures tailored solutions that align with business maturity and capability.
Learn more at arkticfox.io or follow @ArkticFox
For over 20 years, Six Degrees Executive has been the trusted talent partner for businesses across Australia. As specialists in recruitment, executive search, and contracting solutions, we connect organisations with the very leaders who shape the future of their business.
With offices in Melbourne, Sydney, and Brisbane, our team bring deep industry expertise across multiple functions such as digital, eCommerce, marketing, sales, technology, supply chain, procurement & more. We take a strategic, collaborative approach - working closely with our clients to understand and overcome challenges, strengthen their teams, and match the right talent who create and drive change.
Learn more at sixdegreesexecutive.com.au or follow @SixDegreesExecutive
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