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The key skills leaders need to drive digital adoption
Organisations large and small have been touting the importance of digital transformation and adoption – and attempting to drive change...

Teresa Sperti
Oct 20, 20213 min read


Direct to consumer retailing is in vogue but is it a viable strategy for your business?
Direct to consumer (DTC) retailing is having its moment in the spotlight. Whilst the trend had been gaining momentum over the past few...

Teresa Sperti
Oct 12, 20214 min read


Customer obsession and moving beyond the hype
In a world where competition is rife and growth is hard to come by, many brands have sought to embrace more customer centric approaches,...

Teresa Sperti
Sep 22, 20215 min read


Leadership Matters in Digital & MarTech
Earlier this year, we released the Marketing State of Play 2021, An Australian Study report in conjunction with Michael Page. The study...

Teresa Sperti
Sep 10, 20213 min read


Three key reasons why your digital transformation efforts are stalling
There is no doubt that digital transformation is one of the most over-used and over-hyped business buzz words of the 21st century. At its...

Teresa Sperti
Sep 7, 20214 min read


Why speed is not the silver bullet & sustainable change is more important in digital transformation
Most are tackling it – but few are achieving material success. The past decade has been dominated by organisations attempting to drive...

Teresa Sperti
Aug 20, 20213 min read
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