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The UGLY side of social media, and the ethical conundrum for brands
When Facebook launched in 2004, most wouldn’t have imagined the influence and impact of social media two decades on. The reach of social...

Teresa Sperti
Apr 4, 20236 min read


The market darlings that re-invented themselves through digital transformation and won
In 2022 we took a look at market darlings who lost their way in a fiercely changing digital landscape, and what brands can learn from the...

Teresa Sperti
Mar 22, 20235 min read


A guide to the sweeping changes on the way to Australia’s privacy laws – the time to evolve is now.
After a slew of privacy breaches by major brands in 2022, the government made it clear coming into Christmas that sweeping privacy...

Teresa Sperti
Feb 21, 20234 min read


Digital Commerce – Diversification, Influence & Innovation are Key to Future Success
The vast majority of consumers now buy online. In 2021, a report by Accenture found a whopping 92% of consumers across eleven countries...

Teresa Sperti
Feb 9, 20235 min read


A simple guide to understanding ChatGPT
ChatGPT is the talk of the town in Silicon Valley and tech circles globally, with every industry professional diving head first into...

Teresa Sperti
Jan 25, 20234 min read


The Entertainment Powerhouse that is TikTok
In 2016, TikTok launched onto the social media scene and its dramatic rise to fame is reshaping culture like never before. Dubbed an...

Teresa Sperti
Jan 17, 20234 min read
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