Retail used to be simple. A customer walked into a store, browsed, asked a sales assistant a question or two, and made a purchase. Today,...

The fight for attention on retailer sites is getting tougher. Consumers aren’t scrolling for days (unless it's on social), and retailers are increasingly stacking the deck in favour of private label brands and pay-to-play. Whether it’s showing up in the right search results, being featured in category navigation, or appearing in content modules, the brands that get seen first are the ones shaping purchase decisions. Visibility isn’t accidental. It’s the result of deliberate,

Search as we know it has changed.   The introduction of Google’s AI overviews has caused clicks to fall by 30%,  providing summaries of search results at the top of the SERP to provide a quick, concise answer to your search queries.   And then came social search as the new Google, with 51% of Gen Z turning to social  to find out more information on product brands and services. And the latest announcement from Instagram means your social posts are now visible directly in Googl