Advisory & consulting
I partner with senior leaders across retail and CPG | FMCG to navigate the structural shifts reshaping how customers discover, evaluate and purchase.
Across digital strategy, eCommerce and digital shelf, data, MarTech, loyalty and capability, I help organisations solve complex challenges, build the right foundations and unlock measurable growth.
How I can help
DIGITAL & AI STRATEGY
The role of digital and AI in powering business strategy has never been more critical. I help organisations define where digital and AI create the most value, and prioritise the right investments and capabilities to keep pace with rapidly shifting customer and shopper behaviours.
DATA & MARTECH
Data and marTech should work for your business - not against it. I help brands turn a fragmented ecosystem into a genuine enabler, by defining the right strategy, selecting the right tools, and unlocking the value of first-party data to drive better customer experiences and real business outcomes.
PEOPLE & CAPABILITY
Sustainable growth depends on having the right capability in place. From designing future-ready team structures to defining capability requirements, my focus is on equipping teams to lead, adapt and deliver impact across digital, data and eCommerce.
ECOMMERCE & DIGITAL SHELF
eCommerce and the digital shelf are now the primary battleground for growth. I work with brands to audit performance, define the right strategy and build the capabilities needed to grow share, scale effectively and be well positioned for where shopper behaviour is heading.
LOYALTY
Loyalty is fast becoming a strategic growth lever for brands and retailers alike. I help organisations build and evolve loyalty propositions that deliver genuine customer value, reshape customer behaviour and drive incremental business outcomes.
OMNI-CHANNEL EXPERIENCE & PERSONALISATION
Delivering a personalised customer experience requires more than strategy - it demands a mindset shift. I help retailers and brands understand how shopper and channel behaviour is evolving, move beyond siloed thinking, and define an omni-channel strategy that exceeds customer expectations.
How I work
ADVISORY
Strategic advisory advice and support for senior executives and board members to leverage advice, expertise and test thinking. Offered as half days with a minimum commitment.
MIN COMMITMENT OF 3 MONTHS
STRUCTURED
A structured, facilitated engagement designed to help leaders define or pressure-test strategy. Offered as a 3 day engagement which consists of context building, strategising and finessing.
3 DAYS - ACROSS 3-4 WEEKS
SCOPED
For projects where deeper diagnostics are involved and unique problems are proposed. Typically be applied for operating model design, marTech recommendations, loyalty program design, digital shelf assessments.
DEPENDANT ON NEED