Thinking of bringing your agency in-house? There's (a lot) more to it than money
As a senior marketer, at some point in your career I bet you have thought "this would be much quicker/easier/cheaper if we had this in-house” and then questioned the true value of your chosen agency. I know I have. Many marketing organisations are doing just that and COVID has only accelerated the trend. In Gartner’s 2019 Marketing Operational Survey*, 63% of respondents shifted some work from external agencies to in-housed services in the last 12 months. In 2020, a Gartner c