
Part 2: Data first! Building a data driven marketing department
In part two of our series on building a data driven marketing department, we take a closer look at how to effectively embed a data driven culture into your marketing function. There are many reasons why marketers are failing to build maturity in data driven marketing – (explored in part one of our series) and whilst there is no silver bullet to build maturity, embedding a culture which values data and places importance on it can make all the difference. Six principles to buil