A marketer’s guide to a world without 3rd party cookies
When Google announced its plans to phase out third party cookie in January it was set to be the BIG news that rocked the industry in 2020.. but that was before COVID-19. Whilst much of the year has been spent dealing with the fall out of the pandemic – the phase out of third-party cookies rolls on and is set to wreak havoc on data driven marketing as we know it. So, what are some of the biggest challenges and opportunities that exist due to the demise of the 3rd party cookie?