Redefining the role and purpose of marketing
“Who owns data and CX? It should be us but it is unclear at the moment”. This was just one of the many conversations I have had with marketing and customer leaders over the past few weeks, all of whom are navigating the changing landscape within their organisation. It’s the era of the customer and businesses are struggling to find new sources of growth, so it’s marketing’s time to shine, right? So why are many senior customer and marketing leaders finding it so challenging ri