Private label is no longer the quiet alternative on the bottom shelf. In Australia, it is one of the most powerful growth engines in retail. According to Mi3, private label accounted for 36% of CPG and FMCG sales, growing 4.8% year-on-year to reach $46 billion in annual sales (courtesy of data from Circana in May 2025) and almost 95% of Australian shoppers say they are open to buying own-brand products. Retailers see these ranges not just as margin drivers, but as strategic a