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Digital shelf & eCommerce growing pains - why channel proliferation is one of the key battle grounds for CPG brands from now to 2030
Channel proliferation isn’t a new challenge for brands, media fragmentation has been occurring for over a decade, making the challenge of...

Teresa Sperti
Jul 1, 20247 min read


Retailers still grappling with personalisation blues and are needing to lift their gaze to proliferation of eCommerce channels and effective measurement of digital to drive investment
Retail is detail as the old saying goes. But to effectively compete in today’s world, retailers need to do far more if they are to...

Teresa Sperti
Jun 27, 20248 min read


How Marketplaces are Radically Transforming the Australian Retail Landscape
The Australian eCommerce landscape according to Australia Post is estimated to be worth $63.8 bn in 2022, and it is anticipated to grow...

Teresa Sperti
Apr 3, 20246 min read


Winning on the Digital Shelf: A Guide to out-manoeuver your Competition
20 years ago, retailers, CPG and FMCG brands alike oriented all of their thinking around the physical store. From ranging and navigation...

Teresa Sperti
Mar 1, 20247 min read


Retail media measurement isn’t cutting the mustard: elevate your framework
Retail media is exploding. Retail media's global advertising revenue is forecast to exceed television revenue by 2028, accounting for...

Teresa Sperti
Jan 31, 20245 min read


Driving product content effectiveness to win on the digital shelf
As digitally influenced sales and eCommerce continues to grow across both B2B and B2C, building capability in developing, crafting and...

Teresa Sperti
Jan 30, 20246 min read
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