There’s been a quiet shift in the way people make decisions online, and it’s happening faster than most brands realise. Shoppers are relying less on ads & influencers and more on each other. They want real voices, real experiences and real guidance from people who don’t have a commercial agenda. This shift is reshaping how brands build trust, relevance and visibility across every digital channel - especially the digital shelf.  One of the clearest signs of this change is Redd