On the 28th, 29th & 30th of May Arktic Fox, together with our sponsors Seismic & Six Degrees Executive, showcased the latest thought leadership in B2B digital selling. Attended by many sales and marketing leaders in industry, the 3-part thought leadership conference tackled three key trends and issues facing B2B brands;  The changing B2B buyer behaviour and evolving preferences;  How digital is fundamentally re-shaping what good experience delivery looks like and how brands c

Whilst B2C consumer expectations and behaviours are well understood, there is less that is widely known about the B2B shopper and their behaviours. As the generational shift in the workforce is on, Millennials and Gen Z now represent 66% of the global workforce, and this fundamentally changes how B2B brands need to engage with their buyer. As generations that grew up with digital, these buyers are digital natives, and their B2C brand experiences shape their expectations in th

After months of research and preparation, on Tuesday the 30th April we released Sales in Focus ‘24, marking the first comprehensive...

Once again, a string of high profile SPAM and privacy breaches have reinforced that Australian brands are ill-equipped to deal with the...