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Mar 276 min read

Most Brands Still Dancing Around the Edges with GenAI: How your Brand can Take it to the Next Level

Over the past 12 months, the adoption of generative AI (GenAI) among brands has witnessed an unprecedented surge. In a rapidly evolving...

Mar 54 min read

5 Key Elements to Devising an Effective First Party Data Strategy

First party data strategy has been touted as the antidote for third party cookie deprecation. But despite it being high on the agenda,...

Mar 17 min read

Winning on the Digital Shelf: A Guide to out-manoeuver your Competition

20 years ago, retailers, CPG and FMCG brands alike oriented all of their thinking around the physical store. From ranging and navigation...

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