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Is digital the vaccine retailers need to future proof their business?
Six weeks ago, I ordered a new desk online from a prominent Australian retailer. I wasn’t home between the hours of nine and four...
Teresa Sperti
Jul 19, 2020
4 min read
Common pitfalls of transformation for Marketing & Customer leaders
There is rarely a business today that isn’t transforming. More of the same isn’t going to cut it when growth is flat-lining....
Teresa Sperti
Jul 18, 2020
5 min read
Redefining the role and purpose of marketing
“Who owns data and CX? It should be us but it is unclear at the moment”. This was just one of the many conversations I have had with...
Teresa Sperti
Jul 18, 2020
4 min read
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