tailored in-house training for marketing teams to tackle new problems and build new skills
Marketing teams around Australia are undergoing significant change. Now more than ever marketing teams are striving to evolve, modernise and build new skills and capabilities.
Built by highly seasoned marketers for marketers, our workplace training provides marketing leaders and their teams with programs to help build knowledge and expertise to tackle the challenges of tomorrow.
why upskill your team
specialist in-house training for marketing teams
Digital marketing masterclass
2 days or 4 half days
Our flagship program is designed to help marketing teams learn the core components of developing and delivering a successful digital strategy that is integrated within a broader marketing approach. The program encompasses digital trends, digital strategy development, customer lifecycle management and journey mapping, channel & experience management, agile for marketers, marTech, measurement and data and analytics.
Privacy management for marketers (micro-learning)
live and online learning only
This 2 hour program helps marketing teams grapple with the rapidly changing privacy environment. Topics covered include understanding global and local regulatory changes, Australian privacy principles and best practice approaches to improve compliance.
Transforming the marketing team
1 day program
This program is ideal for marketing leadership teams or groups to transform their current operations and modernise the marketing function. Our program utilises a transformation framework which enables marketing teams to build their transformation plan and learn how to implement it at the same time.
The program encompasses several key areas including the changing role of marketing, modern marketing team capabilities, ways of working (including the 101 of agile), trends in marketing team structures and embedding change.
Commercial & financial concepts for marketing teams (coming soon)
half day program
The best marketers are financially literate and know the impact of marketing on the bottom line.
Our commercial and financial concepts for marketers program aims to help marketers understand how to navigate financial statements and connect marketing efforts to the bottom line, how to build compelling business cases and accounting concepts to effectively manage budgets.
why choose us?
Our programs are built and facilitated by experienced leaders who have worked in industry and have extensive experience
Our programs are built with first-hand knowledge of the challenge’s marketers face (we have worked client-side, we get it!)
Our programs are built with care – we aren’t in the business of churning out a course a week
Our programs are tried and tested with marketers from leading brands
Our programs are built to have practical application – this means our programs require marketers to buildout frameworks / plans alongside the learning to help wrestle with the concepts and ensure participants can apply learnings back into their workplace immediately
past participants of our training programs
“Marketing leaders can't fulfil the promise of customer driven revenue growth using old organisational structures overlaid with new technology.”
Laura Starita, Gartner