workplace training.

tailored in-house training for marketing teams to tackle new problems and build new skills

Marketing teams around Australia are undergoing significant change. Now more than ever marketing teams are striving to evolve, modernise and build new skills and capabilities.

 

Built by highly seasoned marketers for marketers, our workplace training provides marketing leaders and their teams with programs to help build knowledge and expertise to tackle the challenges of tomorrow.  

why upskill your team

specialist in-house training for marketing teams 

Digital marketing masterclass

2 days or 4 half days

 

Our flagship program is designed to help marketing teams learn the core components of developing and delivering a successful digital strategy that is integrated within a broader marketing approach.  The program encompasses digital trends, digital strategy development, customer lifecycle management and journey mapping, channel & experience management, agile for marketers, marTech, measurement and data and analytics.   

Download our 'Digital Marketing Masterclass - Workplace Training' brochure here

Privacy management for marketers (micro-learning)

live and online learning only

 

This 2 hour program helps marketing teams grapple with the rapidly changing privacy environment. Topics covered include understanding global and local regulatory changes, Australian privacy principles and best practice approaches to improve compliance. 

Transforming the marketing team 

1 day program

 

This program is ideal for marketing leadership teams or groups to transform their current operations and modernise the marketing function.  Our program utilises a transformation framework which enables marketing teams to build their transformation plan and learn how to implement it at the same time.

 

The program encompasses several key areas including the changing role of marketing, modern marketing team capabilities, ways of working (including the 101 of agile), trends in marketing team structures and embedding change. 

Commercial & financial concepts for marketing teams (coming soon)

half day program

 

The best marketers are financially literate and know the impact of marketing on the bottom line.

Our commercial and financial concepts for marketers program aims to help marketers understand how to navigate financial statements and connect marketing efforts to the bottom line, how to build compelling business cases and accounting concepts to effectively manage budgets.

why choose us?

  • Our programs are built and facilitated by experienced leaders who have worked in industry and have extensive experience 

  • Our programs are built with first-hand knowledge of the challenge’s marketers face (we have worked client-side, we get it!)  

  • Our programs are built with care – we aren’t in the business of churning out a course a week  

  • Our programs are tried and tested with marketers from leading brands  

  • Our programs are built to have practical application – this means our programs require marketers to buildout frameworks / plans alongside the learning to help wrestle with the concepts and ensure participants can apply learnings back into their workplace immediately 

past participants of our training programs 

Drop us a line. We'd love to hear from you.

We're helping marketing and digital teams upskill and re-tool in order to meet the changing needs of the business.  Contact us to find out more about our various training options.

“Marketing leaders can't fulfil the promise of customer driven revenue growth using old organisational structures overlaid with new technology.”

Laura Starita, Gartner