transforming the 

marketing team program

This program provides marketing teams with the opportunity to learn the essential components to drive transformational change and build a modern marketing function.

course overview

In a time of disruption, flatlining growth and changing customer expectations, marketing has never been more important. In this environment, marketing leaders are facing new and different problems to solve; challenging even the most seasoned of marketing teams to re-think how their marketing function operates.

This program provides marketing leadership teams or wider teams with the opportunity to learn the essential components to drive transformational change and build a modern marketing function.

This program is designed to be highly practical which means it is part learning and part workshop. It enables the team to build out a transformation blueprint which can guide your transformation efforts moving ahead. 

what the program covers

01/ changing nature of marketing 

Key drivers of organisational change.

The role of marketing within organisations today.

02/ marketing transformation canvas

Introduction to a new way to think about marketing transformation.

03/ capabilities

Key capabilities to build a modern marketing function.

A closer look at building maturity in MarTech, Customer Experience and Analytics.

04/ ways of working

Key principles shifting how modern marketing teams work.

A look at agile ways if working in a marketing context.

05/ enablement -restructuring, culture & tech

The latest trends in how marketing departments are re-shaping and re-organising.

Tools and technology to underpin success.

06/ driving and embedding change

How to ensure change and plans stick.

who is the program for?

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Teams

 

Who are embarking on a marketing transformation

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Teams

Who have begun a transformation process and want to think more deeply about their approach and how to best tackle it

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Teams

Who are in the midst of transformation but are struggling to gain traction and make it stick

course facilitator 

This program is led by the highly seasoned and regarded Teresa Sperti. A Customer and Digital leader with over 20 years’ experience working for leading brands including Coles, Officeworks and World Vision amongst others. Teresa most recently spearheaded the transformation of the marketing function at World Vision. During her tenure she led a team of over 70 people across analytics, data, digital, experience, content and more.

 

Teresa’s leadership in the digital, product and customer space has delivered substantial growth and transformative change for organisations in rapidly evolving markets. A thought leader within the Australian Marketing industry, Teresa regularly presents at conferences and events on a diverse range of topics including customer experience, data,  marketing technology and leadership.

Teresa is the founder of Arktic Fox, an advisory and learning organisation specialising in customer transformation and growth and is a Non-Executive Director of BIG4 Holiday Parks. She possesses deep expertise and knowledge in data, digital and customer experience and has led transformation change in large organisations.

Teresa was named in the top 20 CMOs in Australia in 2018 which recognises Australia's most innovative and effective marketing leaders in the country.

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duration

1 full day or 

2 half days

time

online

face to face

hybrid

cost

Please contact us for pricing at hello@arkticfox.io

what teams are saying

"Thank you for sharing some great content Teresa - it was an information packed day.  I look forward to the next workshop!"

 

Catherin Bennett, Head of Marketing and Communications at EBOS Group

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frequently asked questions

Is there any pre-work I will need to do? 

To get the most out of the program delegates are asked to undertake some pre-work which is related to your current marketing function and organisation. This will be provided and is designed to help you as a department reflect on the current state of marketing within your organisation in preparation for the program. 

Can the program be customised to suit our team’s needs? 

Customisation is possible and can be discussed. Customising the program may incur additional costs depending on the level of customisation required.

What is the minimum number of attendees

We recommend there is a minimum of 4 attendees to run a dedicated program for a team.  This will ensure there is enough diversity of thought in the room to stimulate learning and enhance the training experience

 

What technology will I need to undertake the course? 

If you opt for online learning, the program is facilitated via Zoom. We recommend participants download the zoom app onto their laptop or desktop prior to commencement of the course. If the program is onsite, a projector will need to be made available to help us facilitate the program

 

What tools will I be provided with?

You will be provided with a transformation canvas to help guide marketing transformation efforts.  You will also be provided with other tools and resources to deepen your knowledge and challenge your thinking.