a fox is born
a little bit about us
Arktic Fox was founded by Teresa Sperti, a commercial and digital leader, who has held senior positions with World Vision, Officeworks, Coles and realestateVIEW.com.au, leading transformation and growth initiatives.
Throughout her time leading transformation and growth efforts, she realised that whilst many organisations desire to evolve, they struggle to make the leap. Being at the coal face and working through challenges across various industries, she saw an opportunity to create an advisory service and training company to partner with organisations to embed new capabilities, drive sustainable growth and achieve business outcomes.
So why Arktic Fox? This incredible creature embodies transformation and change. In recent times, the Arktic Fox has faced increasing competition for food and has had to find new ways to survive (including befriending his former enemy the polar bear). He also changes his physical appearance to adapt to his surrounds — his coat in winter is white and blue and in summer brown and grey. He accurately embodies who we are and what we do and so the fox was born.
Our philosophy at Arktic Fox is pretty simple — we aim to work with you to create clarity amid chaos by working with you to solve challenging business problems or take advantage of opportunities and define a clear path to get there. If you want support along the way then we can help you with that too through scheduled check-ins along the journey – the choice is yours.
Teresa is a customer and digital leader with over 20 years’ experience working for leading brands including Coles, Officeworks and World Vision amongst others.
Her core competencies include marketing leadership, digital transformation, eCommerce, data, MarTech and customer experience.
Teresa was named in the top 20 CMOs in Australia in 2018 which recognises Australia's most innovative and effective marketing leaders in the country.
Vedrana is a proven consumer engagement and data driven marketing specialist with over 13 years' experience working with leading brands like Coles, Officeworks and Nissan.
Vedrana possesses deep expertise within retail, health and automotive sectors. Her core competencies include data driven marketing, process re-engineering, loyalty management and customer experience.
Drop us a line. We'd love to hear from you.
We're helping leaders and their teams in both large and small businesses to solve an array of digital and marketing challenges and upskill their teams. Book an free initial 30 minute consult or contact us with your enquiry.
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change”