marketing transformation and performance.

enhancing marketing team effectiveness

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 As marketing teams are increasingly being challenged to drive growth and create customer value, having the right team, ways of working and agency partners in place are vital to success.

We partner with leaders and leadership teams to transform and build a modern and more effective marketing function.

our approach

marketing transformation & performance services 

From strategy development through to marketing structure re-design and review of agency partnerships,  we partner with leaders and teams to drive growth, radically transform and build a modern marketing function. 

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marketing strategy development 

Too often marketing strategy is addressed through a campaign lens. In an era of change, marketing is increasingly being sought out to drive growth and influence company strategy. Our approach is to work closely with you and your team to co-create strategy and lean on insights and data to help inform and guide direction. 

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organisational design & restructures

Whether you are undergoing transformation or simply need a structure that more effectively supports your strategy we work to re-design and re-structure your department.  Our approach involves extensive consultation to understand your needs and goals, exploring different options to address key structural challenges and external benchmarking to recommend appropriate salary and REM.

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 evaluating ways of working 

A new strategy and direction often challenges us to do things differently.  This means we need to adopt new ways of working and new frameworks to solve the challenges ahead. We partner to help re-design and embed ways of working which changes the way marketing teams operate to improve speed, agility and the ability to adapt.

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skills & capability assessments

Unsure if your team possesses the skills and capabilities of a modern marketing team to deliver on your strategy. We conduct skills and capability assessments in areas of digital, data and others to help leaders to ascertain key gaps and a recommended approach to address them.  

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 in-housing agency

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40% of marketing teams are undertaking some form of in-housing. However many fail as they are unaware of the pitfalls and challenges of doing so. As a  independent provider - we are able to bring an objective view to your in-housing strategy.  We work to define the capabilities to in-house, how best to establish and integrate those within the existing function and identify costs of doing so. 

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enhancing performance & effectiveness 

Marketing functions are increasingly challenged to do more with less.  We work to help marketers drive effectiveness from their activities.  We do this through digital media auditing services - to ensure you are getting what you paid for as well as shaping effective measurement frameworks to measure performance and demonstrate the value of marketing and digital. 

what clients are saying

We engaged the Arktic Fox team to work on a diverse range of business challenges and opportunities that have focused on digital and marketing transformation, people, ways of working and turning strategy into an action plan.

With extensive experience in transformation we've found the Arktic Fox team were able to quickly comprehend both symptom and root cause of the business issues they partner on.

Arktic Fox has been able to move confidently between briefs, be that mapping customer ecosystems, assessing capability, understanding where the business needs to pivot or putting in the scaffolding to help teams make confident, data-led decisions. 

 

Arktic Fox are more than comfortable at the coal face to truly understand how to make a business and team successful.

I'd highly recommend Arktic Fox as a true partner that can help with some of today's biggest business challenges.

 

 GM Brand & Digital

Leading National Retailer

We engaged Arktic Fox to re-design of our marketing team to ensure it remains fit for purpose to deliver on our future objectives within a rapidly changing and evolving marketplace.

 

Arktic Fox undertook the following activities: 

  • Assessed and reviewed the existing structure and provided a recommended future state

  • Benchmarked and recommended remuneration so we able to attract the right talent into the right roles

  • Defined key accountabilities and responsibilities for all roles within the structure to ensure alignment of activities within the right departments and ensure adequate resourcing based on ambitions 


We were really impressed with the professionalism of the Arktic Fox team and the outcomes generated for our organisation

 

Acting CEO

Leading Travel Brand

Drop us a line. We'd love to hear from you.

We're helping leaders and their teams in both large and small businesses to solve an array of digital and marketing challenges.  Get in touch below for an  informal and confidential free chat or contact us on 0418 101 577. 

“Marketing leaders can't fulfil the promise of customer driven revenue growth using old organisational structures overlaid with new technology.”

Laura Starita, Gartner