customer journey mapping "learnshop" for teams

duration: 2 full days or 4 half days

held: online, face to face or hybrid

price: TBC

Our brand new Customer Journey Mapping Learnshop has been designed for teams looking to understand and develop their organisation's customer journey. This hybrid learning and workshop experience (learnshop) is highly interactive and actionable, and teams will leave the program with a draft current state customer journey map​.

learnshop overview

Embedding customer centricity is now a vital part of any organisation's strategy to remain relevant and drive growth in a rapidly changing market​.

what teams will learn

01/ the importance of customer centricity and customer centric thinking

Understanding the role of customer centricity and how to embed it in your organisation's strategy.

02/ the role of customer experience strategy

Utilising research and insights to build a robust customer experience strategy.​

03/ problem solving through empathy 

Understanding and utilising research & listening techniques and approaches to problem solve using empathy and insights

04/ the fundamentals of customer journey mapping

Understanding how to effectively build, evolve, validate & measure the customer journey.

which teams will benefit

program facilitators

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Teresa Sperti

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Fiona Cubitt

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This program is led by the highly seasoned and regarded Teresa Sperti. A Customer and Digital leader with over 20 years’ experience working for leading brands including Coles, Officeworks and World Vision amongst others. Teresa most recently spearheaded the transformation of the marketing function at World Vision. During her tenure she led a team of over 70 people across analytics, data, digital, experience, content and more.

 

Teresa’s leadership in the digital, product and customer space has delivered substantial growth and transformative change for organisations in rapidly evolving markets. A thought leader within the Australian Marketing industry, Teresa regularly presents at conferences and events on a diverse range of topics including customer experience, data,  marketing technology and leadership.

Teresa is the founder of Arktic Fox, an advisory and learning organisation specialising in customer transformation and growth and is a Non-Executive Director of BIG4 Holiday Parks. She possesses deep expertise and knowledge in data, digital and customer experience and has led transformation change in large organisations.

Teresa was named in the top 20 CMOs in Australia in 2018 which recognises Australia's most innovative and effective marketing leaders in the country.

This program is led by the highly seasoned and regarded Teresa Sperti. A Customer and Digital leader with over 20 years’ experience working for leading brands including Coles, Officeworks and World Vision amongst others. Teresa most recently spearheaded the transformation of the marketing function at World Vision. During her tenure she led a team of over 70 people across analytics, data, digital, experience, content and more.

 

Teresa’s leadership in the digital, product and customer space has delivered substantial growth and transformative change for organisations in rapidly evolving markets. A thought leader within the Australian Marketing industry, Teresa regularly presents at conferences and events on a diverse range of topics including customer experience, data,  marketing technology and leadership.

Teresa is the founder of Arktic Fox, an advisory and learning organisation specialising in customer transformation and growth and is a Non-Executive Director of BIG4 Holiday Parks. She possesses deep expertise and knowledge in data, digital and customer experience and has led transformation change in large organisations.

Teresa was named in the top 20 CMOs in Australia in 2018 which recognises Australia's most innovative and effective marketing leaders in the country.

download brochure

frequently asked questions

Will I need to undertake any work outside of the program?

The program is designed to focus your efforts to develop a clear transformation strategy and plan. Prior to commencing the program, participants are asked to view the online learning materials in preparation for the 8-week program which takes approximately 3 hours.
During the program you will be undertaking a series of activities to build out your marketing transformation strategy through our proprietary canvas tool. 

What tools will I be provided with? 

You will be provided with tools to assess your current state, build your marketing transformation strategy and learning materials. All tools and content will be provided prior to commencement. 

Are bookings refundable or transferable?

Due to limited places on the program, Arktic Fox is unable to refund bookings. Bookings are however able to be transferred to another individual to attend the program on your behalf.  

What technology will I need to undertake the program? 

The online program is facilitated via Zoom. We recommend you download the zoom app onto your laptop or desktop prior to commencement of the program.