digital marketing & data masterclass (online).
date: 8th, 9th, 15th, 16th of September
time: 1pm - 4:45pm AEST
held: Live online learning
price: AU$1050 + GST
The masterclass provides working marketing and digital professionals with the opportunity to learn the core components of developing and delivering a successful digital (and data) strategy that is integrated with a broader marketing approach.
digital marketing & data course overview
In the age of the customer, digital and data has never been so important as a vital part of the marketing mix. But for many managers and leaders, the path to effectively leveraging digital and data is still unclear.
There are many digital marketing strategy courses out there but most focus on channel strategies and tactical execution.
Our program is designed to help working marketing and digital professionals understand the key aspects of digital marketing and how to effectively enable success across marketing tech, data and ways of working. This course will provide participants with the confidence as individuals and as a team to ask the right questions and guide the digital and data journey.
Highly interactive and practical, the program also provides a forum for you to sound board thoughts and ideas and wrestle with what digital and data means for your marketing strategy.
This course is currently available online for marketing professionals.
the course covers 9 modules which include;
01/ digital trends- changing the nature of marketing
Understanding key digital trends, changing consumer behaviors and consumption habits
The benefits of digital
02/ digital strategy development
The marketing mix in a digital age
Defining digital objectives & strategy inline with corporate and marketing strategy
Development of online target audience and value proposition/s
03/ customer journey mapping & the role of digital channels
Understanding and mapping the customer journey
Introduction to the RACE model to plan an integrated marketing approach
04/ digital channel & experience management
Leveraging digital channels as part of an integrated approach
A closer look at search, programmatic, social, email and the role of content
05/ ways of working
Evolving ways of working to take advantage of the digital opportunity
A look at agile ways of working in a marketing context
06/ data and analytics
Leveraging data and analytics to power digital ambitions
A look at a world without third party cookies
Changing privacy regulation and the implications for marketers
Navigating the MarTech landscape – tools and technologies available
Selecting the right MarTech to underpin your digital strategy
Defining a measurement framework to measure short and long term success
Leverage learnings to improve performance
09/ building a case for change
Selling the vision to garner stakeholder buy-in
Sizing the investment and staying the course
who is the program for?
The digital marketing and data masterclass is relevant for any marketing leader or team member who is looking to connect the value of digital with wider marketing principles to ensure a sound, strategic direction for their business.
As well as developing valuable skills for individuals, the digital marketing and data course aims to generate immediate benefits for organisations with employees who feel empowered to make the right decisions in the digital space.
Managers responsible for aspects of digital marketing. or responsible for a digital team.
Marketing and customer leaders who are looking to up-skill in digital and data to lead with confidence.
Multi-function marketing team members, tasked with delivering a full-funnel marketing approach.
Digital specialists responsible for a component of digital but want to better understand all aspects of digital.
This program is led by the highly seasoned and regarded Teresa Sperti. A Customer and Digital leader with over 20 years’ experience working for leading brands including Coles, Officeworks and World Vision amongst others. Teresa most recently spearheaded the transformation of the marketing function at World Vision. During her tenure she led a team of over 70 people across analytics, data, digital, experience, content and more.
Teresa’s leadership in the digital, product and customer space has delivered substantial growth and transformative change for organisations in rapidly evolving markets. A thought leader within the Australian Marketing industry, Teresa regularly presents at conferences and events on a diverse range of topics including customer experience, data, marketing technology and leadership.
Teresa is the founder of Arktic Fox, an advisory and learning organisation specialising in customer transformation and growth and is a Non-Executive Director of BIG4 Holiday Parks. She possesses deep expertise and knowledge in data, digital and customer experience and has led transformation change in large organisations.
Teresa was named in the top 20 CMOs in Australia in 2018 which recognises Australia's most innovative and effective marketing leaders in the country.
4 x half day sessions
1:00pm - 4:45pm AEST
what our clients are saying
"The Digital Masterclass was the perfect curation of content, providing a holistic view of digital marketing and its role within the wider marketing strategy. The program offered practical information and insights as to the "why" relative to strategic outcomes and how to get there. Well done to Arktic Fox on an excellent Masterclass, highly recommend it for every modern-day marketing professional."
Marketing Manager - Vicinity Centres
"My team and I were lucky enough to participate in the latest Arktic Fox Digital Masterclass, and what a masterclass it was! The program covers everything from strategy development to measurement and everything in between. Teresa and Marcus were exceptional facilitators to learn from. I’d highly recommend the masterclass for anyone who works in the digital space, or works with people who do. 10/10."
Senior Marketing Manager - Coles
frequently asked questions
Will I need to undertake any work outside of the program?
To get the most out of the masterclass delegates are asked to progressively build out a digital marketing canvas - this should take no more than 60 minutes.
What tools will I be provided with?
You will be provided with a digital marketing canvas to help guide marketing transformation efforts. You will also be provided with all course material prior to course commencement.
Are bookings refundable or transferable?
Due to limited places on the course, Arktic Fox is unable to refund bookings. Bookings are however able to be transferred to another individual to attend the course on your behalf.
What technology will I need to undertake the course?
The online course is facilitated via Zoom. We recommend you download the zoom app onto your laptop or desktop prior to commencement of the course.