Common pitfalls of transformation for Marketing & Customer leaders
There is rarely a business today that isn’t transforming. More of the same isn’t going to cut it when growth is flat-lining. Organisations are investing heavily in re-orienting their businesses around the customer, enhancing experience to differentiate, creating new value and streamlining operations to enable greater investment in customer initiatives. Regardless of what your organisation is calling it, customer transformation, digital transformation or otherwise, one thing i