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the latest trends and insights on digital transformation, eCommerce, marketing transformation, data + more

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Paving a new path for Skills Development in the digital age

According to the findings from our 2022 Marketing State of Play Report, there is a major skills gap in the market that is hindering the...

Low data literacy is plaguing marketing teams’ performance

Low data literacy isn’t a gap – it’s a gaping hole in our industry With all of the talk and hype in the industry around marketing...

Marketing State of Play 2021: An Australian Study

Whilst there are many global reports that provide insight into the changing face of marketing teams, there are very few that look deeply...

How to bridge the digital & data skills gap within marketing teams

Whilst COVID-19 has been the catalyst many businesses needed to focus their attention on digital, it has also exposed the already...

Part 1: Data first! Building a data driven marketing department

The digital age has ushered in a wave of change and challenged marketing departments to rapidly evolve to ensure brands remain relevant...

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