Jun 6, 2022Paving a new path for Skills Development in the digital ageAccording to the findings from our 2022 Marketing State of Play Report, there is a major skills gap in the market that is hindering the...
May 12, 2021Low data literacy is plaguing marketing teams’ performance Low data literacy isn’t a gap – it’s a gaping hole in our industry With all of the talk and hype in the industry around marketing...
Apr 30, 2021Marketing State of Play 2021: An Australian StudyWhilst there are many global reports that provide insight into the changing face of marketing teams, there are very few that look deeply...
Jan 11, 2021How to bridge the digital & data skills gap within marketing teamsWhilst COVID-19 has been the catalyst many businesses needed to focus their attention on digital, it has also exposed the already...
Nov 11, 2020Part 1: Data first! Building a data driven marketing departmentThe digital age has ushered in a wave of change and challenged marketing departments to rapidly evolve to ensure brands remain relevant...
