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the latest trends and insights on digital transformation, eCommerce, marketing transformation, data + more

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Personalisation – chasing the pot of gold at the end of the rainbow

Back in 1993, Don Peppers and Martha Rogers, published “The One to One Future.”  The authors predicted that the future of marketing would...

Our Top Digital & eCommerce Trends & Predictions for 2023

It's about that time of the year. 'Tis the season to publish trends and predictions. Rather than create our own list of predictions and...

Part 2: Unpacking the pillars to effectively prepare for a cookie-less future

In the first article in our cookie-less future series we introduced a framework to help brands think about and navigate the unknown as...

2022 Digital & eCommerce Trends Briefing

Presented by Teresa Sperti and Brooke Croft, Arktic Fox recently hosted a free, online briefing where we shared the top 8 predicted...

How to build a 1st party data strategy to future proof your marketing strategy

In a world of the cookie crumbling, marketers are scrambling to build their 1st party data assets in order to ride the systemic shift...

A marketer’s guide to a world without 3rd party cookies

When Google announced its plans to phase out third party cookie in January it was set to be the BIG news that rocked the industry in...

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