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the latest trends and insights on digital transformation, eCommerce, marketing transformation, data + more

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Paving a new path for Skills Development in the digital age

According to the findings from our 2022 Marketing State of Play Report, there is a major skills gap in the market that is hindering the...

2022 Digital & eCommerce Trends Briefing

Presented by Teresa Sperti and Brooke Croft, Arktic Fox recently hosted a free, online briefing where we shared the top 8 predicted...

The key skills leaders need to drive digital adoption

Organisations large and small have been touting the importance of digital transformation and adoption – and attempting to drive change...

Low data literacy is plaguing marketing teams’ performance

Low data literacy isn’t a gap – it’s a gaping hole in our industry With all of the talk and hype in the industry around marketing...

Marketing State of Play 2021: An Australian Study

Whilst there are many global reports that provide insight into the changing face of marketing teams, there are very few that look deeply...

How to bridge the digital & data skills gap within marketing teams

Whilst COVID-19 has been the catalyst many businesses needed to focus their attention on digital, it has also exposed the already...

Part 2: Data first! Building a data driven marketing department

In part two of our series on building a data driven marketing department, we take a closer look at how to effectively embed a data driven...

Part 1: Data first! Building a data driven marketing department

The digital age has ushered in a wave of change and challenged marketing departments to rapidly evolve to ensure brands remain relevant...

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