Jun 6, 2022Paving a new path for Skills Development in the digital ageAccording to the findings from our 2022 Marketing State of Play Report, there is a major skills gap in the market that is hindering the...
Feb 4, 20222022 Digital & eCommerce Trends BriefingPresented by Teresa Sperti and Brooke Croft, Arktic Fox recently hosted a free, online briefing where we shared the top 8 predicted...
Oct 20, 2021The key skills leaders need to drive digital adoption Organisations large and small have been touting the importance of digital transformation and adoption – and attempting to drive change...
May 12, 2021Low data literacy is plaguing marketing teams’ performance Low data literacy isn’t a gap – it’s a gaping hole in our industry With all of the talk and hype in the industry around marketing...
Apr 30, 2021Marketing State of Play 2021: An Australian StudyWhilst there are many global reports that provide insight into the changing face of marketing teams, there are very few that look deeply...
Jan 11, 2021How to bridge the digital & data skills gap within marketing teamsWhilst COVID-19 has been the catalyst many businesses needed to focus their attention on digital, it has also exposed the already...
Nov 23, 2020Part 2: Data first! Building a data driven marketing departmentIn part two of our series on building a data driven marketing department, we take a closer look at how to effectively embed a data driven...
Nov 11, 2020Part 1: Data first! Building a data driven marketing departmentThe digital age has ushered in a wave of change and challenged marketing departments to rapidly evolve to ensure brands remain relevant...