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How to build a 1st party data strategy to future proof your marketing strategy

In a world of the cookie crumbling, marketers are scrambling to build their 1st party data assets in order to ride the systemic shift...

21 views

Low data literacy is plaguing marketing teams’ performance

Low data literacy isn’t a gap – it’s a gaping hole in our industry With all of the talk and hype in the industry around marketing...

16 views

Marketing State of Play 2021: An Australian Study

Whilst there are many global reports that provide insight into the changing face of marketing teams, there are very few that look deeply...

57 views

The rise of data conscious consumers & why privacy management needs to be a core part of CX strategy

It’s been 5 years since GDPR was passed in the European parliament and since then a ripple effect has occurred across the globe with many...

30 views

A marketers guide to Apple’s privacy update (IDFA changes)

As the privacy freight train gains momentum, publishers and marketers are grappling with a series of significant industry changes. ...

35 views

The modern marketers’ guide to CDP’s (Customer Data Platforms)

Not another acronym!” we hear you say. Well yes marketers, but stay with us because CDP is one acronym many in the industry are becoming...

226 views

Part 2: Data first! Building a data driven marketing department

In part two of our series on building a data driven marketing department, we take a closer look at how to effectively embed a data driven...

58 views

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resources and articles

How to build a 1st party data strategy to future proof your marketing strategy

Low data literacy is plaguing marketing teams’ performance

Marketing State of Play 2021: An Australian Study

The rise of data conscious consumers & why privacy management needs to be a core part of CX strategy

A marketers guide to Apple’s privacy update (IDFA changes)

The modern marketers’ guide to CDP’s (Customer Data Platforms)

Part 2: Data first! Building a data driven marketing department

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