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the latest trends and insights on digital transformation, eCommerce, marketing transformation, data + more

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May 14, 20215 min read

The marTech conundrum and the need for marketers to better partner to succeed

marTech is not new, we’ve been grappling with the opportunity and the associated challenges as an industry now for many years. Now a...

May 12, 20214 min read

Low data literacy is plaguing marketing teams’ performance

Low data literacy isn’t a gap – it’s a gaping hole in our industry With all of the talk and hype in the industry around marketing...

May 5, 20214 min read

Is Digital Transformation high enough on your team's agenda?

By now you have probably heard it many times over- COVID accelerated adoption of digital by organisations. In our recent study of the...

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